Analyzing the influence of store atmosphere to customer satisfaction at Lotus Sakura restaurant, Heerenveen Nederland - Digital Collection of Petra Christian University

The several of segment concentration, all the restaurant realize that the
instore and outstore atmosphere may not forgotten to give the fascination to the
various customer. The building design, created romantics atmosphere, freshmen to
dine the dish presented it is can not be discharged from the role of store
atmosphere of pertinent restaurant. The need to satisfy customer may be effected
by store atmosphere. Knowing the influence of store atmosphere to customer
satisfaction is fundamental for restaurant company managers and the owner. It is
aim to focus on areas having the greatest need for improvement. A survey was
used to analyze the effect of store atmosphere to customer satisfaction at Lotus
Sakura restaurant in Heerenveen, Nederland. The results use the analyses
percentage method of the questionnaires survey as qualitative research. At least,
the writers could draw conclusions and make some recommendations on
improving the store atmosphere by giving some advice for the improvement
customer satisfaction of great store atmosphere.

Contributor
• (NA00000354) A. HOEKSTRA
• (NA00000356) A. H. M. VAN HOOFF
• (NA00000357) FOTINE ZIJLSTRA

Category
s1 - Skripsi/Undergraduate Thesis (Program Manajemen Perhotelan)

Rights
Skripsi No. 02010339/HTL/2007; Devy Puspita Sutedja (33402090)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

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