Studi ini mendeskripsikan dan menganalisa efektivitas direct mail sebagai
bagian dari strategi pemasaran jasa konsultan pendidikan di Surabaya, termasuk
faktor-faktor yang mempengaruhi efektivitas dan aplikasi program direct mail di
Surabaya, dalam kaitannya dengan fenomena pemasaran yang terjadi dewasa ini.
Author
• (42400004) DINA SANDIKA SOESANTO
Contributor
• (99-010) Andrian Dektisa Hagijanto
• (47062) AHMAD ADIB
• (98-047) Deddi Duto Hartanto
Publisher
Universitas Kristen Petra
Year : 2004
Subject
1. GRAPHIC ARTS
2. ADVERTISING-DIRECT-MAIL
3. VISUAL COMMUNICATION
4. COMMERCIAL ART
Keyword
advertising, mail, commercial art, graphic design, visual communication, marketing strategy, marketing phenomenon
Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Desain Komunikasi Visual)
Language
Indonesian
Rights
Skripsi No. 00010314/DKV/2004; Dina Sandika Soesanto (42400004)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
jiunkpe-ns-s1-2004-42400004-7328-direct_mail-cover.pdf (273.13 kB) - [permalink] jiunkpe-ns-s1-2004-42400004-7328-direct_mail-abstract_toc.pdf (0 kB) - [permalink] jiunkpe-ns-s1-2004-42400004-7328-direct_mail-chapter1.pdf (109.93 kB) - [permalink] jiunkpe-ns-s1-2004-42400004-7328-direct_mail-chapter2.pdf (7.97 MB) - [permalink] jiunkpe-ns-s1-2004-42400004-7328-direct_mail-chapter3.pdf (119.14 kB) - [permalink] jiunkpe-ns-s1-2004-42400004-7328-direct_mail-chapter4.pdf (7.39 MB) - [permalink] jiunkpe-ns-s1-2004-42400004-7328-direct_mail-conclusion.pdf (100.3 kB) - [permalink] jiunkpe-ns-s1-2004-42400004-7328-direct_mail-references.pdf (103.59 kB) - [permalink] jiunkpe-ns-s1-2004-42400004-7328-direct_mail-appendices.pdf (7.38 MB) - [permalink]