In the fierce and tight competition with other brands that doing the same
business of manufacturing and selling office stationery products, especially PVC
LAF, it is necessary to know why customers in Surabaya buy Bantex PVC LAF
so that the company can maintain the existing customers. Therefore, the purpose
of this Final Assignment Report is to identify the factors that influence customers
in Surabaya to buy Bantex PVC LAF.
The research conducted in several areas in Surabaya, using non
probability sampling method with purposive judgment sampling. The
methodology of the research is descriptive research. The writer distributed
questionnaires to 60 respondents. Primary data was collected and analyzed using
Factor Analysis and Descriptive Analysis (based on Likert Scale). To run the
analysis, the writer used SPSS 15 for Windows.
The result of the research shows that there are three re-label factors,
which are Factor 1, Factor 2 and Factor 4.
(34403043) KARTIKA TONGKU
(98-038) Filicia Chandra
Universitas Kristen Petra
Year : 2008
1. CONSUMER BEHAVIOR
factors, customers, LAF, product, price, place, promotion
s1 - Skripsi/Undergraduate Thesis (International Business Management)
Final Assignment Report No. 00010130/MAN/2008; Kartika Tongku (34403043)
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