Factors affecting consumer buying decision toward apartment: study of consumer buying decision towards the regency apartment [permalink]

The Regency Apartment is a new apartment with Superblock concept
that first time implemented in Surabaya. With the concept of combining mall,
office, hotel, and apartment in on place this Superblock had established a great
welcome from Surabaya people. Since so many apartments come into town, it is
important to understand the factors affecting consumer buying decision to make
these apartments are easier to sell. To understand the problem, the writer use
factor analysis method by spreading the questionnaire to the people that already
buy apartment in The Regency. The result of this research is saying that now
Surabaya people want to have apartment as an alternative to stay than a house.
This phenomena will explained further in the research.

Author
• (34403039) VIVI KUSUMA DEWI

Contributor
• (98-038) Filicia Chandra
• (98-037) Ricky

Publisher
Universitas Kristen Petra

Year : 2008

Subject
1. CONSUMER BEHAVIOR
2. CONSUMERS-RESEARCH

Keyword
buying decision, consumer buying behavior, apartment, superblock

Category
s1 - Skripsi/Undergraduate Thesis (International Business Management)

Language
English

Rights
Final Assignment Report No. 00010129/MAN/2008; Vivi Kusuma Dewi (34403039)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

FILE(s)

1. jiunkpe-ns-s1-2008-34403039-6378-regency_apartment-cover.pdf (223.27 kB) - [permalink]

2. jiunkpe-ns-s1-2008-34403039-6378-regency_apartment-abstract_toc.pdf (68.93 kB) - [permalink]