Analisa experiental marketing boutiq roti Bread Story Plaza Tunjungan Surabaya [permalink]

Experiental Marketing merupakan pemasaran yang bukan hanya saja
mengandalkan features dan benefit saja, tetapi juga menggunakan unsur
pengalaman, emosi dan situasi konsumen. Melalui penelitian ini, dapat diketahui
faktor-faktor yang terbentuk dalam dimensi Experiental marketing di boutiq roti
bread Story Plaza Tunjungan Surabaya. Metode penelitian yang digunakan adalah
deskriptif dengan menggunakan alat analisa frequencies, crosstab dan analisa
faktor. Hasil yang diperoleh dari penelitian adalah 18 dimensi Experiental
Marketing yang berdasarkan Affective, Cognition, Behaviour dan Beliefs.

Author
• (31401299) IKE MARCELIA HARIANTO
• (31401304) FANNY GUNAWAN

Contributor
• (94-033) Hatane Semuel
• (02-051) Edwin Japarianto

Publisher
Universitas Kristen Petra

Year : 2005

Subject
1. MARKETING RESEARCH
2. MARKETING-MANAGEMENT
3. CONSUMER BEHAVIOR

Keyword
experiential marketing, sense, feel think, act, relate

Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Manajemen)

Language
Indonesian

Rights
Skripsi No. 02011868/MAN/2005; Ike Marcelia Harianto (31401299), Fanny Gunawan (31401304)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

FILE(s)

1. jiunkpe-ns-s1-2005-31401299-6360-bread_story-cover.pdf (614.71 kB) - [permalink]

2. jiunkpe-ns-s1-2005-31401299-6360-bread_story-abstract_toc.pdf (79.51 kB) - [permalink]

3. jiunkpe-ns-s1-2005-31401299-6360-bread_story-chapter1.pdf (82.93 kB) - [permalink]

4. jiunkpe-ns-s1-2005-31401299-6360-bread_story-chapter2.pdf (120.87 kB) - [permalink]

5. jiunkpe-ns-s1-2005-31401299-6360-bread_story-chapter3.pdf (82.35 kB) - [permalink]

6. jiunkpe-ns-s1-2005-31401299-6360-bread_story-chapter4.pdf (349.18 kB) - [permalink]

7. jiunkpe-ns-s1-2005-31401299-6360-bread_story-conclusion.pdf (76.06 kB) - [permalink]

8. jiunkpe-ns-s1-2005-31401299-6360-bread_story-references.pdf (72.58 kB) - [permalink]

9. jiunkpe-ns-s1-2005-31401299-6360-bread_story-appendices.pdf (388.54 kB) - [permalink]