Kondisi perekonomian di Negara Indonesia sedang buruk, tetapi bukan
berarti tidak ada peluang usaha yang masih dapat tumbuh. Salah satu usaha yang
masih memiliki prospek cerah adalah bisnis IT atau information technology.
Industri teknologi informasi sudah terbukti masih bisa bertahan, bahkan
berkembang di tengah kondisi ekonomi yang tidak stabil ini. Tetapi tentu saja
tidak mudah untuk meyakinkan masyarakat untuk mau membeli produk IT pada
masa sekarang ini maka dari itu penulis mencoba membantu untuk dapat
menemukan strategi, taktik serta kiat yang efektif dalam menawarkan bisnis IT ini
kepada para konsumen, perusahaan dan yayasan di tengah kondisi ekonomi yang
buruk ini.
Currently the economic condition in Indonesia is pretty unstable, but it
doesn't mean there is no business opportunities that can grow in this situation. One
of the business that still have a bright future is IT or information technology.
Information technology business has proven its existence and even its
development in this unstable economic condition. However, it is not easy to
convince the society to IT products in the current condition. Therefore the writer
try to help developing the right strategy and tactics as well as effective method in
marketing IT products to the potential customer, company and foundation in this
current unstable economic condition.
Author
(31403162) ALFAN PROBO SUTANTO
(31403161) ERWIN PRABU SUTANTO
(31402138) YUGUS SUSENO
Contributor
(04-022) Goenawan Sengwanto
(94-033) Hatane Semuel
Publisher
Universitas Kristen Petra
Year : 2006
Subject
1. MANAGEMENT
2. BUSINESS PLANNING
Keyword
increasing, computer, selling
Category
s1 - Rancangan Usaha (Program Studi Manajemen)
Language
Indonesian
Rights
Rancangan Usaha No. 02020357/MAN/2006; Yugus Suseno (31402138), Erwin Prabu Sutanto (31403161), Alfan Probo Sutanto (31403162)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made