A Syntactical analysis on heads and modifiers used in product and service advertisement of Time Magazine - Digital Collection of Petra Christian University

This research was conducted within the scope of syntax as a branch of
grammar, which deals with the ways words are arranged to show connections of
parts or components within the phrase level. The research was focusing on
analysing heads and modifiers in product and service advertisement of Time
magazine. In order to specify the scope of the research, the writer generated two
problem statements: what parts of speech occurred and mostly found in heads and
modifiers and what are the similarities and differences in structure of modification
in product and service advertisement. The writer used quantitative descriptive
method in the research. By used this method, the writer counted the data and
described the reason of the application and combinations of heads and modifiers
in product and service advertisement. The writer limited the modifiers on phrase
level. Finally, the writer found that in the parts of speech application, noun
functioned as head were the most frequently found in both product and service
advertisement. Moreover, she also found that in the parts of speech application,
adjective functioned as single modifier was the most frequently found both in
product and service advertisement, while multiple modifiers was dominated with
noun and adjective. In addition, combinations of heads and modifiers that mostly
occured in product and service advertisement was noun-adjective. The similarities
were also representing the results of most frequently occurrence both in product
and service advertisement, while the difference was only found in the usage of
verb functioned as head in service advertisement. These results represented the
characteristics of language used in advertisement.

Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Sastra Inggris S-1)

Rights
Undergraduate Thesis No. 02011539/ING/2006; Sylvia Forine Sanyoto (11401156)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

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