La Partie event organizer membuat suatu perluasan usaha melalui
strategi line extension. Pelaksanaan strategi tersebut menciptakan dua divisi
baru, yaitu divisi wedding dan divisi event. Sehingga La Partie memiliki
struktur organisasi yang unik, karena setiap divisi mempunyai struktur manajemen
sendiri-sendiri. Dengan demikian semua divisi di La Partie menjadi lebih fokus
dalam memberikan pelayanan yang berkualitas sehingga dapat memberikan
kepuasan pada para konsumen.
Author
• (91301113) ROY NOVIANTO TJANDRA
• (91301068) AGUSTINE AMELIA UTOMO
Contributor
• (86-008) Yacintha Yoranouw Suryawijaya
• (83-002) Monica Ida Uniati Santoso
Publisher
Universitas Kristen Petra
Year : 2007
Subject
1. MARKETING
2. MARKETING MANAGEMENT
Keyword
development marketing segmentation, line extension
Category
d3 - Laporan/Report (Program Pend. Kepariwisataan)
Language
Indonesian
Rights
Laporan Akhir No. 00030618/PAR/2007; Agustine Amelia Utomo (91301068), Roy Novianto Tjandra (91301113)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
jiunkpe-ns-d3-2007-91301068-5009-la_partie-cover.pdf (302.83 kB) - [permalink] jiunkpe-ns-d3-2007-91301068-5009-la_partie-abstract_toc.pdf (69.75 kB) - [permalink] jiunkpe-ns-d3-2007-91301068-5009-la_partie-chapter1.pdf (81.43 kB) - [permalink] jiunkpe-ns-d3-2007-91301068-5009-la_partie-chapter2.pdf (87.75 kB) - [permalink] jiunkpe-ns-d3-2007-91301068-5009-la_partie-chapter3.pdf (195.64 kB) - [permalink] jiunkpe-ns-d3-2007-91301068-5009-la_partie-conclusion.pdf (74.03 kB) - [permalink] jiunkpe-ns-d3-2007-91301068-5009-la_partie-references.pdf (67.14 kB) - [permalink]