Market share dan loyalitas konsumen terhadap merek-merek sanitary napkin di kalangan mahasiswi Universitas Kristen Petra - Digital Collection of Petra Christian University

Resource Detail

Market share dan loyalitas konsumen terhadap merek-merek sanitary napkin di kalangan mahasiswi Universitas Kristen Petra [permalink]

Dalam penelitian ini digunakan data primer yang diambil langsung melalui
kuesioner sebanyak 284 mahasiswi di Universitas Kristen Petra dan digunakan
data sekunder (buku-buku, jurnal-jurnal ekonomi). Hasil penelitian ini
menunjukkan bahwa Faktor Psikologis paling menjelaskan loyalitas merek.
Dalam penelitian ini, ditemukan bahwa mahasiswi Universitas Kristen Petra
berpindah-pindah merek sanitary napkin di sekitar merek-merek terkenal. Market
share dari merek-merek sanitary napkin di Universitas Kristen Petra dikuasai oleh
merek Charm.

Author
• (31499252) SEPTA VONNI
• (31499327) OCTAVIA RATNASARI

Contributor
• (85-008) Bambang Haryadi
• (02-018) Januar Heryanto

Publisher
Universitas Kristen Petra

Year : 2003

Subject
1. MARKETING-RESEARCH
2. CONSUMER BEHAVIOR
3. CONSUMERS-RESEARCH

Keyword
informal group factor, psychological factor, perceived risk factor, market structure factor, market share

Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Manajemen)

Language
Indonesian

Rights
Skripsi No. 02011686/MAN/2003; Septa Vonni (31499252), Octavia Ratnasari (31499327)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

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