Penelitian ini adalah sebuah penelitian yang berfokus pada bidang
manajemen pemasaran. Industri yang diteliti adalah industri SIM card prabayar di
Indonesia pada umumnya, dan di Surabaya pada khususnya. Peneliti menitik beratkan
penelitian ini pada perbedaan persepsi konsumen mengenai produk, harga, dan
customer service terhadap merek SIM card prabayar di Surabaya, yaitu: Simpati,
Mentari, Pro-XL, IM3 Smart, dan Lippo Telecom.
Author
• (31499253) LUKAS PRANOTO
• (31499278) YOHANES ANDY SUGIHARTO
Contributor
• (94-033) Hatane Semuel
• (87-003) Hartono Subagio
Publisher
Universitas Kristen Petra
Year : 2003
Subject
1. MARKETING RESEARCH
2. CONSUMERS-RESEARCH
Keyword
consumer perception, product, price, customer service, brand
Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Manajemen)
Language
Indonesian
Rights
Skripsi No. 02011689/MAN/2003; Lukas Pranoto (31499253), Andy Sugiharto (31499278)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
jiunkpe-ns-s1-2003-31499253-4897-sim_card-cover.pdf (163.21 kB) - [permalink] jiunkpe-ns-s1-2003-31499253-4897-sim_card-abstract_toc.pdf (472.46 kB) - [permalink] jiunkpe-ns-s1-2003-31499253-4897-sim_card-chapter1.pdf (128.55 kB) - [permalink] jiunkpe-ns-s1-2003-31499253-4897-sim_card-chapter2.pdf (223.35 kB) - [permalink] jiunkpe-ns-s1-2003-31499253-4897-sim_card-chapter3.pdf (1.25 MB) - [permalink] jiunkpe-ns-s1-2003-31499253-4897-sim_card-chapter4.pdf (1.35 MB) - [permalink] jiunkpe-ns-s1-2003-31499253-4897-sim_card-conclusion.pdf (117.75 kB) - [permalink] jiunkpe-ns-s1-2003-31499253-4897-sim_card-references.pdf (223.26 kB) - [permalink] jiunkpe-ns-s1-2003-31499253-4897-sim_card-appendices.pdf (2.96 MB) - [permalink]