Tujuan penelitian ini adalah untuk mengetahui hubungan customer
satisfaction yang terdiri dari attributes related to the product, attributes related to
the service dan attributes related to the purchase terhadap brand loyalty Celebrity
Fitness di Plaza Tunjungan IV, Surabaya. Jumlah sampel yang diteliti dalam
penelitian ini adalah sebanyak 100 orang yang sesuai dengan kriteria generasi Y.
Sistem analisa menggunakan analisis regresi berganda dengan program SPSS
versi 13.00. Dari hasil perhitungan analisis regresi berganda diperoleh bahwa
terdapat hubungan yang kuat antara variabel attributes related to the product,
attributes related to the service dan attributes related to the purchase untuk
menciptakan brand loyalty Celebrity Fitness di Plaza Tunjungan IV, Surabaya.
Author
• (35403025) FEDORA KUSUMADEWI THAMRIN
• (35402029) LIVENA FEBRIYANTI
Contributor
• (01-051) Agoes Tinus Lis Indrianto
• (90-001) Widjojo Suprapto
• (02-018) Januar Heryanto
Publisher
Universitas Kristen Petra
Year : 2007
Subject
1. CONSUMER SATISFACTION
2. CONSUMERS-RESEARCH
Keyword
customer satisfaction, brand loyalty, celebrity fitness, plaza tunjungan, y generation
Category
s1 - Skripsi/Undergraduate Thesis (Manajemen Kepariwisataan)
Language
Indonesian
Rights
Skripsi No. 02010016/TLM/2007; Livena Febriyanti (35402029), Fedora Kusumadewi Thamrin (35403025)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
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