Stimuli iklan yang dapat mempengaruhi brand image adalah voice, music,
words, pictures, colours, dan movement. Dari hasil analisis faktor terhadap iklan
Extra Joss pada pemirsa TV di Surabaya, ternyata keenam stimuli iklan tersebut
mengelompok menjadi tiga faktor baru, yaitu faktor pendengaran (voice, music, dan
words), faktor penglihatan (pictures dan colours), dan faktor emosi (movement).
Ketiga faktor iklan Extra Joss tersebut setelah dianalisis terbukti berpengaruh
signifikan dalam membentuk brand image pemirsa TV di Surabaya. Faktor
pendengaran yang terbesar memberikan kontribusi dalam membentuk brand image
Pemirsa TV di Surabaya.
Author
• (31499341) RETNO USMAN
• (31400060) BEN MASON
Contributor
• (98-038) Filicia Chandra
• (87-003) Hartono Subagio
Publisher
Universitas Kristen Petra
Year : 2004
Subject
1. ADVERTISING-BRAND NAME PRODUCTS
2. MARKETING MANAGEMENT
Keyword
brand image, voice, music, words, pictures, colours, movement, hearing factor, sighting factor, emotion factor
Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Manajemen)
Language
Indonesian
Rights
Skripsi No.02011817/MAN/2004; Ben Mason (31400060), Retno Usman (31499341)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
jiunkpe-ns-s1-2004-31400060-4059-extra_joss-cover.pdf (275.93 kB) - [permalink] jiunkpe-ns-s1-2004-31400060-4059-extra_joss-abstract_toc.pdf (79.63 kB) - [permalink] jiunkpe-ns-s1-2004-31400060-4059-extra_joss-chapter1.pdf (74.66 kB) - [permalink] jiunkpe-ns-s1-2004-31400060-4059-extra_joss-chapter2.pdf (131.38 kB) - [permalink] jiunkpe-ns-s1-2004-31400060-4059-extra_joss-chapter3.pdf (118.22 kB) - [permalink] jiunkpe-ns-s1-2004-31400060-4059-extra_joss-chapter4.pdf (173.5 kB) - [permalink] jiunkpe-ns-s1-2004-31400060-4059-extra_joss-conclusion.pdf (69.81 kB) - [permalink] jiunkpe-ns-s1-2004-31400060-4059-extra_joss-references.pdf (68.96 kB) - [permalink] jiunkpe-ns-s1-2004-31400060-4059-extra_joss-appendices.pdf (340.49 kB) - [permalink]