The Analysis of marketing strategy in Parkheuvel restaurant [permalink]

Marketing is the key to promote a product. As we know and learn, to be
able to market a product, promotion is necessarily needed. Many companies
usually give information about their product to their market, by television, radio,
brochure, etc.
What we are going to learn are some points that can be used as promotion
media for our company. In this case is a Restaurant Parkheuvel, by keeping the
quality of service and product (dishes) .Restaurant Parkheuvel also keep the
quality by developing their own employee skills. These ways in fact create a self
promotion to its market. Customers who have consumed the products will create a
self promotion called mouth to mouth promotion. This pattern create self market,
guest loyalty and costless, than using other method of promotion.

Author
• (33498114) OKTAVIANUS KURNIAWAN

Contributor
• (NA00000015) S.A. GEHRELS

Publisher
Universitas Kristen Petra

Year : 2004

Subject
1. MARKETING-MANAGEMENT
2. RESTAURANT MANAGEMENT

Keyword
marketing, management, restaurant, parkheuvel

Category
s1 - Skripsi/Undergraduate Thesis (Program Manajemen Perhotelan)

Language
English

Rights
Skripsi No. 02/01/123/HTL/2004; Oktavianus Kurniawan (33498114)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

FILE(s)

1. jiunkpe-ns-s1-2004-33498114-3456-parkheuvel-cover.pdf (453.99 kB) - [permalink]

2. jiunkpe-ns-s1-2004-33498114-3456-parkheuvel-abstract_toc.pdf (0 kB) - [permalink]

3. jiunkpe-ns-s1-2004-33498114-3456-parkheuvel-chapter1.pdf (74.67 kB) - [permalink]

4. jiunkpe-ns-s1-2004-33498114-3456-parkheuvel-chapter2.pdf (95.4 kB) - [permalink]

5. jiunkpe-ns-s1-2004-33498114-3456-parkheuvel-chapter3.pdf (79.06 kB) - [permalink]

6. jiunkpe-ns-s1-2004-33498114-3456-parkheuvel-conclusion.pdf (65.19 kB) - [permalink]

7. jiunkpe-ns-s1-2004-33498114-3456-parkheuvel-references.pdf (70 kB) - [permalink]

8. jiunkpe-ns-s1-2004-33498114-3456-parkheuvel-appendices.pdf (12.29 MB) - [permalink]