This research examines the relation between service conveniences and customer
satisfaction in PT Panca Perkasa Laksana, where PT. Panca Perkasa Laksana is a
business to business based. Service convenience can be defined as a concept about
saving customer time and effort. Service convenience consists of 5 factors, which are
decision convenience, access convenience, transaction convenience, benefit
convenience and post benefit convenience. The writers use questionnaires to get
feedback about service convenience in the business and how satisfy they are. The
writers process the data gathered using SPSS program to determine how strong one
factor to the customer satisfaction is. The writers believe that customer satisfaction
could increase and maintain number of sales, as one of the major problem in the
business is declining number of sales in the last 5 years.
Author
• (34402036) ADITYA GARJITO NUGROHO
• (34402046) NIKEN DAYU PRASASTI
Contributor
• (98-038) Filicia Chandra
• (98-037) Ricky
Publisher
Universitas Kristen Petra
Year : 2007
Subject
1. CONSUMER SATISFACTION
2. CONSUMERS-RESEARCH
Keyword
service convenience, customer satisfaction, business to business
Category
s1 - Tugas Akhir (International Business Management)
Language
English
Rights
Final Assignment Report No. 0001102/MAN/2007; Aditya Garjito Nugroho (34402036), Niken Dayu Prasasti (34402046)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
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