Analisa Pengaruh Faktor Sikap dan Niat Membeli Terhadap Keputusan
Pembelian yang ditinjau dari Kepuasan Konsumen Di Kafe Calvados
Surabaya
Dalam penelitian ini digunakan data primer yang diambil langsung
kuesioner sebanyak 75 responden di Surabaya. Hasil penelitian menunjukkan
bahwa variabel sikap (Xi) dan variabel niat beli (X2) secara simultan mempunyai
pengaruh secara signifikan terhadap keputusan pembelian (Y).
Author
• (33498040) DONNY SUTIJONO
• (33496124) LIANDY PAUL LUKIMTO
Contributor
• (01-027) Thomas Stefanus Kaihatu
• (94-033) Hatane Semuel
• (86-009) Dewi Astuti
Publisher
Universitas Kristen Petra
Year : 2003
Subject
1. RESTAURANT MANAGEMENT
2. BARS (DRINKING ESTABLISHMENT)-MANAGEMENT
Keyword
calvados cafe, behavior, consumer satisfaction, selling decision
Category
s1 - Skripsi/Undergraduate Thesis (Program Manajemen Perhotelan)
Language
Indonesian
Rights
Skripsi No. 0101061/HTL/2003; Donny Sutijono (33498040), Liandy Paul (33496124)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
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