In today electronic competition ABC is facing with the challenge
to compete with international brand. There is also challenge for PT. SKM as the
sole agent of ABC product to strengthen their domestic market share in this tough
competition. ABC as the domestic manufacturer, which want to expand their
market internationally they have to be more proactive in order to gain their
competitiveness.
In term of gathering information, the data, and relevant theory
process, the writer use both of primary and secondary data research method. The
primary data which are used by the writers is interview. The secondary data got by
the writer comes from article in the intemet, company?s consultant, textbook and
alike.
ABC has to concern three problems in terms of winning domestic
and global competition. First they have to pay attention to the recent change of
new trend in retailing. Second, find the best marketing strategy to be implemented
while they try to penetrate Thailand markets. Third, learns fiom the previous
failure of expanding market trough find the best expansion strategies.
ABC has implement and fmd the best marketing strategies can be
implemented both in domestic and global market. By doing so, they also have to
choose the best expansion strategies should be implement to expand the market.
Author
• (34400013) ELIZABETH YOVITA K
Contributor
• (98-037) Ricky
• (96-010) Richard Von Llewelyn
Publisher
Universitas Kristen Petra
Year : 2004
Subject
1. MARKETING MANAGEMENT
Keyword
domestic and global competition, expansion strategies, ABC, PT SKM
Category
s1 - Skripsi/Undergraduate Thesis (International Business Management)
Language
English
Rights
Final Assignment Report No. 00040024/MAN/2004; Elizabeth Yovita Kumiawati (34400013)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
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