Competition among textile industry becomes tougher and tougher. Textiles
companies are in a very tight competition in order for them to keep survive. Recently,
more and more textile companies going bankrupt because of the tough competition.
The writer uses primarily data analyses which are observation and interview in
making this report. Based on the analysis, writer finds that PT. XYZ should compete with
China?s products which enjoy government subsidies and PT. Sritex?s products which
already have a brand image in overseas market, especially in military products.
There are some points to be noted by PT. XYZ to win the competition. First, PT.
XYZ should tend to be the different. Second, be optimistic. Third, know the competitor?s
strength and weakness. Fourth, get into customers mind.
PT. XYZ should always try to maximize their strength and reduce their weakness
and learn from strength and weakness of the competitors as their experiences to be better.
(34400056) MERRY LIENAWATI
(96-010) Richard Von Llewelyn
Universitas Kristen Petra
Year : 2004
1. MARKETING MANAGEMENT
PT XYZ, competition, PT Sritex?s products, China's products
s1 - Skripsi/Undergraduate Thesis (International Business Management)
Final Assignment Report No. 00040031/IBM/2004; Merry Lienawati (34400056)
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