The tough competition in the sales of Honda car forces Honda Basuki
Rachmat to be more competitive and developed. One of several ways to survive in
the competition is human resource development, especially the salesperson as the
front line of this company.
The writers conducted survey in three automotive companies as the basic
for the comparison of salesperson?s training in Honda Basuki Rachmat. Besides,
the writers also carried out an informal interview with the sales supervisor and the
existing salespersons in Honda Basuki Rachmat. As the result, the writers found
that the salesperson?s training in Honda Basuki Rachmat can be considered
insufficient. The. informal interview even proved that the training that is
conducted by Honda is unorganized.
Several points that need to be paid attention are the types of the training
that will be carried out, the target of the training, and the training frequency.
Besides, one thing that also needs to be recognized is what the salespersons
actually want in a training, so that the training can be useful, not only for the
company, but also for the salespersons themselves. Hopefully, it will lead Honda
Basuki Raclunat to be a successful company.
(34400015) CHELSEA PHANDEIROT
(96-010) Richard Von Llewelyn
(98-038) Filicia Chandra
Universitas Kristen Petra
Year : 2004
1. SALES MANAGEMENT
training needs analysis, training for salesperson, honda
s1 - Skripsi/Undergraduate Thesis (International Business Management)
Final Assignment Report No. 00040036/MAN/2004; Chelsea Phandeirot (34400015), Lusiana (34400032)
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