Many handicraft industries in East Java who want to export to Japan are lacking
in export knowledge and experience, and don?t have any channel to enter that market.
Besides, the differences in culture and value between Japanese and Indonesian become
the hardest obstacle for them to solve.
The writer uses secondary data analysis as the research method in this report,
and the writer find that the buying decisions of Japanese importers in the handicraft
export business is based not only on a balance between quality and price, but also
attached to design, package, label and delivery time of the product. Besides, it is also
important to gain the trust of the importer.
There are some points to be noted in entering the Japanese market. First, East
Java handicraft industries should expand their export know-how and international trade
information. Second, increase awareness of the cultural differences among nations. Third,
develop skills and strategies to produce a handicraft product that matches Japanese value
PT.LINIA should support them by providing information, training, and
consultation to help them in solving their problem in exporting to Japan, so they are able
to enter the Japanese market and meet the demand of that market.
(34499046) JENNY SETIADI
(96-010) Richard Von Llewelyn
Universitas Kristen Petra
Year : 2003
1. MARKETING CHANNELS
handicraft industry in East Java, export to Japan, NICE center
s1 - Skripsi/Undergraduate Thesis (International Business Management)
Final Assignment Report No. 0001/ IBM/2003; Jenny Setiadi (34499046)
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