Penilaian konsumen terhadap produk house brand di Surabaya - Digital Collection of Petra Christian University

The thesis writer brings a statement of the problem of "Consumer's Evaluation to house brand's product in Surabaya ", the purpose of the study is to know how consumer evaluate brand's product and how consumer 's characteristic. In analysis issue, the thesis writer uses primary datu {questionnaire) of 200 respondents, they are housewives who live in Surabaya And the data is processed using SPSS for Windows 9.0. The thesis writer uses Crosstab, Factor Analysis and T-test to analyze data.
The result of analysis and discussion shows that the consumptive housewives of buying House Brand's product are unemployed housewives. There are 2 fuctors that consumers use to evaluate House Brand's product, they are intrinsic and extrinsic factor, and there is differences in evaluate intrinsic and extrinsic factor between light users and heavy users.

Rights
Skripsi No.1555/EM/2001; Lily Novitasari (31497110), Ira Luciana (31497118)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

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