Carrefour merupakan hypermarket terbesar kedua di dunia yang
mengembangkan usahanya di Indonesia, dimana Carrefour berada di Surabaya
masih tergolong baru. Oleh karena itu ingin dilihat pembentukan sikap konsumen
pria dewasa, wanita dewasa, dan remaja yang berbelanja di Carrefour, ditinjau
dari harga, fasilitas, kelengkapan barang, kenyamanan, keamanan, pelayanan, dan
pengaruh kelompok referensi. Hasilnya semua konsumen Carrefour terbentuk
sikapnya, dengan konsumen pria dewasa yang sikapnya terbentuk paling baik.
Author
• (31401002) HARTONO SASTRO WIJOJO
Contributor
• (94-033) Hatane Semuel
• (02-051) Edwin Japarianto
Publisher
Universitas Kristen Petra
Year : 2005
Subject
1. CONSUMER SATISFACTION
2. CONSUMERS' PREFERENCES
3. CONSUMERS-ATTITUDES
Keyword
carrefour, adult woman, adult man, adolescent, price, facility, goods availability, convenience, security, service, influence reference group
Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Manajemen)
Language
Indonesian
Rights
Skripsi No.02011897/MAN/2005; Hartono Sastro Wijoyo (31401002)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
jiunkpe-ns-s1-2005-31401002-2652-carrefour-cover.pdf (312.47 kB) - [permalink] jiunkpe-ns-s1-2005-31401002-2652-carrefour-abstract_toc.pdf (85.73 kB) - [permalink] jiunkpe-ns-s1-2005-31401002-2652-carrefour-chapter1.pdf (82.01 kB) - [permalink] jiunkpe-ns-s1-2005-31401002-2652-carrefour-chapter2.pdf (124.34 kB) - [permalink] jiunkpe-ns-s1-2005-31401002-2652-carrefour-chapter3.pdf (88.12 kB) - [permalink] jiunkpe-ns-s1-2005-31401002-2652-carrefour-chapter4.pdf (145.87 kB) - [permalink] jiunkpe-ns-s1-2005-31401002-2652-carrefour-conclusion.pdf (87.32 kB) - [permalink] jiunkpe-ns-s1-2005-31401002-2652-carrefour-references.pdf (67.83 kB) - [permalink] jiunkpe-ns-s1-2005-31401002-2652-carrefour-appendices.pdf (474.59 kB) - [permalink]