Faktor-faktor yang Mendorong Tingkat Perubahan Belanja Konsumen
konsumen dari pasar tradisional ke Giant Hypermarket di pengaruhi oleh faktor
psikologis, antara lain: gaya hidup, gengsi, dan kenyamanan; dan faktor stimulus,
antara lain harga, kelengkapan produk, tempat parkir, dan insentif. Dan perubahan
perilaku belanja konsumen di golongkan menjadi 3, yaitu: coba- coba, pindah, dan
cari alternatif.
Author
• (31400530) BUDI WIJAYA
• (31400331) HENDRI LIMANJAYA
Contributor
• (87-003) Hartono Subagio
• (94-033) Hatane Semuel
Publisher
Universitas Kristen Petra
Year : 2005
Subject
1. CONSUMER RESEARCH
2. CONSUMER BEHAVIOR
Keyword
lifestyle, prestige, comfortable, price, complete product, parking area, incentive
Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Manajemen)
Language
Indonesian
Rights
Skripsi No. 02011856/MAN/2005; Hendri Limanjaya (31400331), Budi Wijaya (31400530)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
jiunkpe-ns-s1-2005-31400331-2455-giant-cover.pdf (162.62 kB) - [permalink] jiunkpe-ns-s1-2005-31400331-2455-giant-abstract_toc.pdf (82.41 kB) - [permalink] jiunkpe-ns-s1-2005-31400331-2455-giant-chapter1.pdf (79.1 kB) - [permalink] jiunkpe-ns-s1-2005-31400331-2455-giant-chapter2.pdf (90.13 kB) - [permalink] jiunkpe-ns-s1-2005-31400331-2455-giant-chapter3.pdf (102.03 kB) - [permalink] jiunkpe-ns-s1-2005-31400331-2455-giant-chapter4.pdf (2.61 MB) - [permalink] jiunkpe-ns-s1-2005-31400331-2455-giant-conclusion.pdf (71.94 kB) - [permalink] jiunkpe-ns-s1-2005-31400331-2455-giant-references.pdf (65.99 kB) - [permalink] jiunkpe-ns-s1-2005-31400331-2455-giant-appendices.pdf (68.85 kB) - [permalink]