This thesis is written as the final project for the B.Sc Hotel Management which
focusing about the best way for marketing the new room of restaurant cafe de Veranda.
The first chapter will explain about restaurant-cafe de Veranda itself since the
beginning of operation, besides the reason why de Veranda builds the new room and
what advantages we can expect from the new room.
The second part is about the explanation of marketing itself with the aspects that
support it. In this part it is also discussed the step by step and aspects that should be
considered before making decision in marketing.
The third part is the body of this thesis. It contains the research that has been
made and the analyses for the problem which occurr in this thesis.
The final part is the conclusion of the whole book and the suggestion from the
writers of the best way to be taken to solve the problem.
Author
• (33498018) ANDY SADIKIN
• (33498056) IRENE GUNAWAN
Contributor
• (NA00000004) HENK BRUINS
• (NA00000014) K.W. VAN DER HOEK
• (NA00000140) ARJEN KRAWINKEL
Publisher
Universitas Kristen Petra
Year : 2003
Subject
1. MARKETING-MANAGEMENT
2. RESTAURANT MANAGEMENT
Keyword
marketing, new room
Category
s1 - Skripsi/Undergraduate Thesis (Program Manajemen Perhotelan)
Language
English
Rights
Skripsi No. 02/01/073/HTL/2003; Andy Sadikin (33498018), Irene Gunawan (33498056)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
jiunkpe-ns-s1-2003-33498018-2211-de_veranda-cover.pdf (202.23 kB) - [permalink] jiunkpe-ns-s1-2003-33498018-2211-de_veranda-abstract_toc.pdf (88.73 kB) - [permalink] jiunkpe-ns-s1-2003-33498018-2211-de_veranda-chapter1.pdf (126.05 kB) - [permalink] jiunkpe-ns-s1-2003-33498018-2211-de_veranda-chapter2.pdf (137.14 kB) - [permalink] jiunkpe-ns-s1-2003-33498018-2211-de_veranda-chapter3.pdf (129.22 kB) - [permalink] jiunkpe-ns-s1-2003-33498018-2211-de_veranda-conclusion.pdf (80.27 kB) - [permalink] jiunkpe-ns-s1-2003-33498018-2211-de_veranda-references.pdf (75.04 kB) - [permalink] jiunkpe-ns-s1-2003-33498018-2211-de_veranda-appendices.pdf (2.16 MB) - [permalink]