The Generic structure potential of texts produced by a sales promotion girl speaking to her prospective customers - Digital Collection of Petra Christian University

This thesis is a study of the structure of text in the speech interaction
between the sales promotion girl and her prospective customers. The researcher
only analyzed the speech interaction between one sales promotion girl and her
four prospective customers. In this study the researcher tried to answer three
questions. First, the writer wants to find out the actual structure of texts in
conversation between the sales promotion girl of cosmetics and her four
customers. The second one, she also wants to find out the generic structure
potential of texts in this study. And the last, she interested to find out the linguistic
function which could be identified to signify the element of texts in this study.
To answer the research problems, the researcher uses Halliday and
Hasan?s theory to analyze the texts, categorizing them into elements, finding the
actual structure, and finally finding the generic structure potential.
Having analyzed the data, the researcher found out that the persuasive
utterances from the sales promotion girl sometimes cannot change the customer?s
mind to buy the product. From the findings, the researcher also found out that
those five texts which have been analyzed have different actual structures, but
they share common elements of text structure, such as: SI, SP, SIR, NSIR, SR, SC,
SE, S, P, PC, and C. In addition, by comparing the realization of each actual
structure of the text, the writer came to a conclusion of the general structure of
text (the generic structure potential): [SI^] [SP? (NSIR?) (SIR?) (SE?) (SR?)^(SC?)
(S?)] (P)^(PC) (C). Finally, the writer found out that the elements which occur in
the texts have some function such as: SI (Sale Initiation) has a function as an
invitation, SP (Sale Persuasion) has a function as persuasive effort which is used
by the sales promotion girl to persuade the customers, and so on.

Subject
1. LANGUAGE AND LANGUAGES-STUDY AND TEACHING
2. LINGUISTIC ANALYSIS (LINGUISTICS)

Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Sastra Inggris S-1)

Rights
Undergraduate Thesis No.02011356/ING/2005; Marthasari Indrawati (11400008)
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