In this paper, the writers make some survey on sales performance
evaluation of PT Unibindo Pertiwi Surabaya in selling its products. We choose
this topic because we observe that after one year marketing in Surabaya, the
sales persons were not able to achieve the sales target.
The writers intend to find out whether the sales force have done, at
least, the standard slrategies to sell a product according to the related theory
of personal selling skill.
By distributing questionnaires, the writers collect the data according to
the theory and count the percentage. The result of this paper indicates that the
sales persons have already practised the basic strategies.
After doing some interviews with the related persons, the writers find
out that there are several internal and external factors which affect the sales
up to now.
Finally, the writers would like to give conclusions and recommendations
for the company, hopefully the company can use the result of this paper in
determining the next policy and sales target.
(92294007) BUDI WIRIADY
(93-030) Leniwati Slamet
Universitas Kristen Petra
Year : 1996
1. SALES MANAGEMENT
2. SALES PERSONNEL
management, sales, personnel, service, marketing
d2 - Final Project (Petra Bussiness English)
Final Project No. 031/PBE/1997; Sugianto (92294044), Budi Wiriady (92294007)
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