Goods and services industries have rapidly developed, tight competition is
unavoidable. Technology and systems amazingly develop in all fields and cause greater
selectivity to consumer products or services. Through good service quality a marketer
will get good consumer perception. Finally it will cause increase of sales rate.
By seeing the market share of Me Donald's, the writers realize how concerned
Me Donald's manages its product and service. In this matter there should be a
hypothesis toward service quality of Me Donald's.
In order to answer that kind of hypothesis, the writers make a kind of research
to analyse data which are collected from selected respondence based on its target
population, then calculated by using descriptive statistic examination. The variable is
consumer's perception toward service quality of Me Donald's in Surabaya Plaza. The
sub-variables are five dimensions (Tangible, Reliability, Responsiveness, Assurance,
Furthermore, this paper would be beneficial for who wants to know further
information about consumer's need. A good concern toward service quality will surely
help to attract consumers, to improve market share, to intensify marketing and to win
the complex competition.
(92294003) TOMMY HARIANTO W.
Universitas Kristen Petra
Year : 1996
1. QUALITY CONTROL
consumer, quality, control, service, management, marketing
d2 - Final Project (Petra Bussiness English)
Final Project No. 015/PBE/1996; Yulijanto (92294033), Tommy Harianto W. (92294003)
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