Berdasarkan analisa motivasi konsumen terhadap keputusan pembelian
di Popeye's restaurant di Tunjungan Plaza III dan IV, Surabaya, penulis
mendapatkan hasil bahwa terdapat tiga belas motivasi utama. Motivasi yang
paling utama adalah antara lain : suasana yang menyenangkan, mempunyai
menu yang bervariasi, dan mereka ingin mencoba. Sedangkan keputusan untuk
makan di Popeye's diambil oleh konsumen itu sendiri, walaupun konsumen
tersebut dipengaruhi oleh teman atau rekan mereka.
Author
• (91300042) YUSUF RONNY
Contributor
• (86-008) Yacintha Yoranouw Suryawijaya
• (42253) INDRAYANI
Publisher
Universitas Kristen Petra
Year : 2003
Subject
1. RESTAURANT MANAGEMENT
2. TOURIST TRADE-SURABAYA
Keyword
the analysis of the customer's motivation, deciding to purchase, popeye's restaurant
Category
d3 - Tugas Akhir (Program Pend. Kepariwisataan)
Language
Indonesian
Rights
Tugas Akhir No. 522/PAR/2003; Yusuf Ronny (91300042)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
jiunkpe-ns-d3-2003-91300042-1635-popeyes-cover.pdf (125.39 kB) - [permalink] jiunkpe-ns-d3-2003-91300042-1635-popeyes-abstract_toc.pdf (107.23 kB) - [permalink] jiunkpe-ns-d3-2003-91300042-1635-popeyes-chapter1.pdf (165.57 kB) - [permalink] jiunkpe-ns-d3-2003-91300042-1635-popeyes-chapter2.pdf (105.22 kB) - [permalink] jiunkpe-ns-d3-2003-91300042-1635-popeyes-chapter3.pdf (90.5 kB) - [permalink] jiunkpe-ns-d3-2003-91300042-1635-popeyes-chapter4.pdf (451.27 kB) - [permalink] jiunkpe-ns-d3-2003-91300042-1635-popeyes-conclusion.pdf (90.58 kB) - [permalink] jiunkpe-ns-d3-2003-91300042-1635-popeyes-references.pdf (79 kB) - [permalink] jiunkpe-ns-d3-2003-91300042-1635-popeyes-appendices.pdf (1002.66 kB) - [permalink]