The writers are interested in discussing the superiority of "Larutan Penyegar Cap
Kaki Tiga" as a market leader in Larutan Penyegar product. Through TV
advertisement, the writers want to know whether TV advertisement has influenced
consumer's attitude.
At this moment, audio visual technology is more advance and private television is
growing rapidly. This makes opportunities for companies to promote their products
through television media. Television media is able to reach society widely and
people have a tendency to choose and buy the products which are advertised on TV.
It is an interesting thing to know how big consumer's attitude and the product itself
can be influenced by advertisement. The writers have made a survey and analysis on
young professionals who care about their health. The writers use questionnaires that
are spread in Surabaya and use hypothesis testing to analyze the result.
Finally, measuring attitude can be a basic to know consumer's buying behavior and it
can be used for determining the positioning strategy of the product, and it can also be
used to evaluate the effectiveness of advertising campaign. Therefore, the writers
clarify that by evaluating attitude, the writers can get the answers of questions about
attitude and conclusion from consumer's behavior.
Author
• (92296014) ANY WAHJUNI
• (92296036) SEPTI HANDAYANI
Contributor
• (NA00000743) MICHAEL SULIYANTO
• (NA00000742) SETYAWATI
Publisher
Universitas Kristen Petra
Year : 1998
Subject
1. SALES PROMOTION
Category
d2 - Final Project (Petra Bussiness English)
Language
English
Rights
Final Project No. 038/PBE/1998; Any Wahjuni (92296014), Septi Handayani (92296036)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
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