A terrible monetary crisis has struck Indonesia since July 1997. It affects
every single business, no matter how small or big they are. One type of the
businesses, which suffers a lot of from this situation, is hotel business. Therefore,
the writers are interested to conduct a survey on Garden Palace Hotel, Surabaya
who often puts advertisement in newspaper, such as : Jawa Pos, Surabaya Post and
Business Indonesia. The advertisements offer interesting packages. This is
important as a hotel needs to maintain and increase its occupancy level.
Furthermore, the hotel management realize that they need to conduct staff training
program so that they may even improve the services.
In this paper the writers relate the advertising campaign and the staff training
program that have been carried out. They also evaluate the correlation between the
room sales of the hotel and advertising and training cost. Thus, there are three
factors to be considered: (1) Steps in developing advertising campaign, (2) Training
in certain departments, (3) The influence of service improvement and advertising
toward the sales volume using statistical method.
The result of the evaluation states that both advertising campaign and training
program conducted by Garden Palace Hotel are effective and efficient. Through
statistical calculation, the writers find that both advertising and training variables
give positive effects toward the room sales of Garden Palace Hotel.
Here the writers will evaluate the advertising campaign and the staff-training
program and see the correlation.
Author
• (92297066) HERU C.T.
• (92297013) ADRI
Contributor
• (93-030) Leniwati Slamet
• (90-001) Widjojo Suprapto
Publisher
Universitas Kristen Petra
Year : 1999
Subject
1. MARKETING
2. MARKETING-MANAGEMENT
3. SALES PROMOTION
Category
d2 - Final Project (Petra Bussiness English)
Language
English
Rights
Final Project No. 068/PBE/UKP/1999; Heru C.Tjandra (92297066), Andri (92297013)
The resource(s) is/are maintained by Petra Christian University. Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Author(s) and the maintainer are explicitly stated, and no alterations are made.
jiunkpe-ns-d2-1999-92297066-15553-toward-cover.pdf (0 kB) - [permalink] jiunkpe-ns-d2-1999-92297066-15553-toward-abstract_toc.pdf (208.84 kB) - [permalink] jiunkpe-ns-d2-1999-92297066-15553-toward-chapter1.pdf (278.94 kB) - [permalink] jiunkpe-ns-d2-1999-92297066-15553-toward-chapter2.pdf (607.27 kB) - [permalink] jiunkpe-ns-d2-1999-92297066-15553-toward-chapter3.pdf (797.35 kB) - [permalink] jiunkpe-ns-d2-1999-92297066-15553-toward-conclusion.pdf (191.5 kB) - [permalink] jiunkpe-ns-d2-1999-92297066-15553-toward-references.pdf (166.89 kB) - [permalink] jiunkpe-ns-d2-1999-92297066-15553-toward-appendices.pdf (1.05 MB) - [permalink]