An Observation consumer's motivation toward McDonald's product and service : a study case in Widya Mandala University Surabaya [permalink]

Author
• (92295043) BUDIONO
• (92295064) CARMELLIA THEODORA

Contributor
• (95-016) JACOB ISKANDAR

Publisher
Universitas Kristen Petra

Year : 1998

Subject
1. CONSUMER BEHAVIOR
2. CONSUMERS-RESEARCH

Keyword
service, consumer, product, fast food, business, retail, competition, marketing, management

Category
d2 - Final Project (Petra Bussiness English)

Language
English

Rights
Final Project No. 042/PBE/1998; Carmellia Theodora (92295064), Budiono (92295043)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

FILE(s)

1. jiunkpe-ns-d2-1998-92295064-15270-mc_donald-cover.pdf (336.49 kB) - [permalink]

2. jiunkpe-ns-d2-1998-92295064-15270-mc_donald-abstract_toc.pdf (275.77 kB) - [permalink]

3. jiunkpe-ns-d2-1998-92295064-15270-mc_donald-chapter1.pdf (376.73 kB) - [permalink]

4. jiunkpe-ns-d2-1998-92295064-15270-mc_donald-chapter2.pdf (413.02 kB) - [permalink]

5. jiunkpe-ns-d2-1998-92295064-15270-mc_donald-chapter3.pdf (517.76 kB) - [permalink]

6. jiunkpe-ns-d2-1998-92295064-15270-mc_donald-conclusion.pdf (333.22 kB) - [permalink]

7. jiunkpe-ns-d2-1998-92295064-15270-mc_donald-references.pdf (282.86 kB) - [permalink]

8. jiunkpe-ns-d2-1998-92295064-15270-mc_donald-appendices.pdf (307.14 kB) - [permalink]