PT Borwita Citra Prima merupakan Distributor Produk P&G dan Ceres di
Jawa Timur, Bali dan Sulawesi. Permasalah yang penulis teliti adalah bagaimana
cara meningkatkan penjualan produk P&G di Hero/Giant Supermarket yang
terdapat di wilayah Surabaya. Tujuan rekomendasi penulis adalah agar PT Borwita
Citra Prima dapat meningkatkan penjualan produk P&G di Hero/Giant
Supermarket dengan menerapkan strategi penetrasi, serta mengoptimalkan kinerja
sales force dan merchendiser.
Author
• (36406132) ANG REGINA VALENCIA DEVI
Contributor
• (02-051) Edwin Japarianto
• (87-003) Hartono Subagio
Publisher
Universitas Kristen Petra
Year : 2010
Subject
1. MARKETING RESEARCH
2. MARKETING-MANAGEMENT
Keyword
PT borwita citra prima, surabaya region, hero/giant supermarket, penetration, sales force performance, merchandiser
Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Manajemen Pemasaran)
Language
Indonesian
Rights
Skripsi No. 36020100/MAN/2010; Ang Regina Valencia Devi (36406132)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
jiunkpe-ns-s1-2010-36406132-15088-hero-cover.pdf (206.41 kB) - [permalink] jiunkpe-ns-s1-2010-36406132-15088-hero-abstract_toc.pdf (27.2 kB) - [permalink] jiunkpe-ns-s1-2010-36406132-15088-hero-chapter1.pdf (40.97 kB) - [permalink] jiunkpe-ns-s1-2010-36406132-15088-hero-chapter2.pdf (295.01 kB) - [permalink] jiunkpe-ns-s1-2010-36406132-15088-hero-chapter3.pdf (462.17 kB) - [permalink] jiunkpe-ns-s1-2010-36406132-15088-hero-chapter4.pdf (170.16 kB) - [permalink] jiunkpe-ns-s1-2010-36406132-15088-hero-conclusion.pdf (22.15 kB) - [permalink] jiunkpe-ns-s1-2010-36406132-15088-hero-chapter6.pdf (23.73 kB) - [permalink] jiunkpe-ns-s1-2010-36406132-15088-hero-references.pdf (10.59 kB) - [permalink] jiunkpe-ns-s1-2010-36406132-15088-hero-appendices.pdf (3.82 MB) - [permalink]