Penelitian bertujuan untuk menguji pengaruh everyday low pricing dan
high/low pricing secara simultan maupun parsial terhadap impulsive buying di
Carrefour Surabaya. Penelitian ini menemukan bahwa everyday low pricing dan
high / low pricing secara simultan dan parsial memiliki pengaruh terhadap terhadap
impulsive buying. Hal ini didasarkan pada besarnya sumbangan dari dua strategi
harga tersebut pada impulsive buying yaitu sebesar 45, 5 %. Jika dilihat secara
parsial, ternyata everyday low pricing memiliki kontribusi lebih besar
dibandingkan high / low pricing terhadap impulsive buying.
Author
• (35404036) LIDYA DWI RATNASARI
Contributor
• (94-033) Hatane Semuel
Publisher
Universitas Kristen Petra
Year : 2010
Subject
1. RETAIL TRADE-MANAGEMENT
2. STRATEGIC PLANNING
Keyword
low pricing, high / low pricing, impulsive buying, apparel, carrefour
Category
s1 - Skripsi/Undergraduate Thesis (Manajemen Kepariwisataan)
Language
Indonesian
Rights
Skripsi No. 35010052/MAN/2010; Lidya Dwi Ratnasari (35404036)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
jiunkpe-ns-s1-2010-35404036-14527-low_pricing-cover.pdf (188.78 kB) - [permalink] jiunkpe-ns-s1-2010-35404036-14527-low_pricing-abstract_toc.pdf (18.79 kB) - [permalink] jiunkpe-ns-s1-2010-35404036-14527-low_pricing-chapter1.pdf (20.6 kB) - [permalink] jiunkpe-ns-s1-2010-35404036-14527-low_pricing-chapter2.pdf (49 kB) - [permalink] jiunkpe-ns-s1-2010-35404036-14527-low_pricing-chapter3.pdf (44.57 kB) - [permalink] jiunkpe-ns-s1-2010-35404036-14527-low_pricing-chapter4.pdf (125.86 kB) - [permalink] jiunkpe-ns-s1-2010-35404036-14527-low_pricing-conclusion.pdf (13.06 kB) - [permalink] jiunkpe-ns-s1-2010-35404036-14527-low_pricing-references.pdf (12.41 kB) - [permalink] jiunkpe-ns-s1-2010-35404036-14527-low_pricing-appendices.pdf (142.28 kB) - [permalink]