The stiff competition in the Indonesia banking industry can be seen
through aggressive promotions and recruitment To win the tight competition,
banks have to think and develop new strategies in marketing their banking
products and services to the right target One of the most chosen strategy is hiring
sales force or usually in banking it is called sales executive (SE). This research is
classified as quantitative. By using the causal-expIanatory research which is
multiple regression analysis, writers would like to discuss how work effort,
creativity, work experience, personal motivation and work pressure can affect the
BII Surabaya Sales Executives? performance. The data are collected from
questionnaire which is primary data and internal data of BII which is secondary
data. After doing the analysis, the writers found out that Work Effort, Creativity,
Work Experience and Work Pressure significantly influence the BIT Subabaya
Sales Executives? Performance. The writers would like to discuss about those
factors in order to help BII in the future to choose the right qualification in hiring
Sales Executives who can improve the performance of BII.
Author
• (34405043) CHRISTINE WIDIAYANTI
• (34405032) EVELYN LIMANTO
Contributor
• (98-058) Tessa Vanina Soetanto
• (98-038) Filicia Chandra
Publisher
Universitas Kristen Petra
Year : 2009
Keyword
sales executives? performance, work effort, creativity, work
Category
s1 - Skripsi/Undergraduate Thesis (International Business Management)
Language
English
Rights
Undergraduate Thesis No. 34010007lMAN/20009; Evelyn Limanto (34405032), Christine Widiayanti (34405043)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
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