Analyzing Factors that affect people to buy house in PT. ABC [permalink]

This Final Assignment Report examines what factors influence people to
buy house in PT. ABC. In the research, the writers employ factor analysis as the
analytical tool to fund out which factor that really affect people to buy house in
PT. ABC. Using quantitative approach, the research interval types of data that arc
collected through distributing questionnaires covering 100 respondents. After
analysis done, it can be concluded that There are 11 new factors developed in the
factor analysis stage such as:Financial condition, Motivation, Parental relation,
Knowledge, Socio-cultural, Family background, Lifestyle, Past condition, Initial
impression, Spouse, and Attitude.

Author
• (34405012) MICHAEL HANS

Contributor
• (98-037) Ricky
• (98-038) Filicia Chandra

Publisher
Universitas Kristen Petra

Year : 2009

Keyword
consumer behavior determinant, house, factor,

Category
s1 - Skripsi/Undergraduate Thesis (International Business Management)

Language
English

Rights
Undergraduate Thesis No. 34010025/MAN/2009; Michael Hans (34405012)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

FILE(s)

1. jiunkpe-ns-s1-2009-34405012-12791-buy_house-cover.pdf (0 kB) - [permalink]

2. jiunkpe-ns-s1-2009-34405012-12791-buy_house-abstract_toc.pdf (180.09 kB) - [permalink]