Analisis tingkat pemanfaatan dan pemahaman terhadap pesan sebuah iklan [permalink]

Author
• (31492296) RUBY DEWI YAPARI

Contributor
• (85-008) Bambang Haryadi
• (78-011) LUKAS SUGENG MUSIANTO

Publisher
Universitas Kristen Petra

Year : 1997

Subject
1. ADVERTISING
2. SALES PROMOTION

Keyword
advertisement, housewife psychographic, promotional mix, effective communication, marketing mix

Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Manajemen)

Language
Indonesian

Rights
Skripsi No. 807/EM/1997; Ruby Dewi Yapari (31492296)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

FILE(s)

1. jiunkpe-ns-s1-1997-31492296-12676-iklan-cover.pdf (414.52 kB) - [permalink]

2. jiunkpe-ns-s1-1997-31492296-12676-iklan-abstract_toc.pdf (1.19 MB) - [permalink]

3. jiunkpe-ns-s1-1997-31492296-12676-iklan-chapter1.pdf (658.68 kB) - [permalink]

4. jiunkpe-ns-s1-1997-31492296-12676-iklan-chapter2.pdf (3.27 MB) - [permalink]

5. jiunkpe-ns-s1-1997-31492296-12676-iklan-chapter3.pdf (1.41 MB) - [permalink]

6. jiunkpe-ns-s1-1997-31492296-12676-iklan-chapter4.pdf (7.34 MB) - [permalink]

7. jiunkpe-ns-s1-1997-31492296-12676-iklan-conclusion.pdf (451.84 kB) - [permalink]

8. jiunkpe-ns-s1-1997-31492296-12676-iklan-references.pdf (288.05 kB) - [permalink]

9. jiunkpe-ns-s1-1997-31492296-12676-iklan-appendices.pdf (3.45 MB) - [permalink]