Penelitian ini disusun untuk mendiskripsikan elemen-elemen jasa pada
kepuasaan pelanggan, mendiskripsikan perkembangan perusahaan dan hubungan
pengaruh kualitas layanan terhadap kepuasaan konsumen di bengkel Star Service.
Populasi adalah tidak diketahui. Tahap analisis data menggunakan model regresi
linear berganda seri program SPSS versi 13.00.
Dari hasil regresi linear berganda , penulis menemukan bahwa adanya
pengaruh dari kualitas layanan terhadap kepuasaan pelanggan pada bengkel star
Service.
Author
• (36404092) STEFANO ANDRE WINDURA
• (36404067) TOMMAS WIDIYANTO
Contributor
• (87-003) Hartono Subagio
• (04-013) Michael Adiwijaya
• (04-017) Zeplin Jiwa Husada Tarigan
Publisher
Universitas Kristen Petra
Year : 2009
Subject
1. CONSUMER SATISFACTION
2. CUSTOMER SERVICE
Keyword
service quality, consumer satisfaction, automobile
Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Manajemen Pemasaran)
Language
Indonesian
Rights
Skripsi No. 36020076/MAN/2009; Tommas Widianto (36404067), Stefano Andre W. (36404092)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
jiunkpe-ns-s1-2009-36404067-12196-star_service-cover.pdf (288.77 kB) - [permalink] jiunkpe-ns-s1-2009-36404067-12196-star_service-abstract_toc.pdf (76.54 kB) - [permalink] jiunkpe-ns-s1-2009-36404067-12196-star_service-chapter1.pdf (91.74 kB) - [permalink] jiunkpe-ns-s1-2009-36404067-12196-star_service-chapter2.pdf (130.84 kB) - [permalink] jiunkpe-ns-s1-2009-36404067-12196-star_service-chapter3.pdf (204.72 kB) - [permalink] jiunkpe-ns-s1-2009-36404067-12196-star_service-chapter4.pdf (326.89 kB) - [permalink] jiunkpe-ns-s1-2009-36404067-12196-star_service-conclusion.pdf (80.05 kB) - [permalink] jiunkpe-ns-s1-2009-36404067-12196-star_service-references.pdf (74.08 kB) - [permalink] jiunkpe-ns-s1-2009-36404067-12196-star_service-appendices.pdf (84.49 kB) - [permalink]