Menurut IBM Indonesia.com, 2000, semua restoran fast food berlomba
merebut pangsa pasar yang memang terbatas ini. Hal tersebut dilakukan mulai
dari pembukaan cabang di seluruh Indonesia, penawaran paket-paket hemat untuk
konsumen hingga penambahan jenis makanan baru. Dalam penelitian ini
digunakan data primer yang diambil langsung kuesioner sebanyak 100 responden
di Surabaya. Hasil penelitian menunjukkan bahwa motif kognitif dan motif afektif
berpengaruh terhadap keputusan pembelian.
Author
• (33497086) DONA PATRICIA
• (33498076) HO NO YENI SANYOTO
Contributor
• (96-024) Fransisca Andreani
• (86-009) Dewi Astuti
• (01-027) Thomas Stefanus Kaihatu
Publisher
Universitas Kristen Petra
Year : 2003
Subject
1. MARKETING RESEARCH
2. MARKETING-MANAGEMENT
3. RESTAURANT MANAGEMENT
4. CONSUMER BEHAVIOR
Keyword
fast food restaurant
Category
s1 - Skripsi/Undergraduate Thesis (Program Manajemen Perhotelan)
Language
Indonesian
Rights
Skripsi No. 01/01/082/HTL/2003; Dona Patricia (33497086), Ho No Yeni Sanyoto (33498076)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made
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