A Semiotics text analysis of Cleo Magazine perfume advertisements - Digital Collection of Petra Christian University

Signs are everywhere as well as advertisement that cannot apart from the
society. In this case, semiotics takes an important part in advertising in order to
make an interpretation of the signs as a message that the advertisers sent to the
readers based on society convention. Moreover, the writer uses Barthes and
Derrida?s semiotic theories as the main theory. The writer gets ten perfume
advertisements as the source of the data from Cleo magazine of October 2005
until December 2005. Therefore, she analyzed both the keywords and the picture
that have been found in the perfume advertisement. Then, she is using descriptive
qualitative approach since this study attempt to describe the interpretation of
perfume advertisements. Generally, the advertisers are inspired by the nature such
as, sea, ocean, flowers, water and even by the personalities, relationship and even
by the way of living in one country.

Contributor
• (88-011) Ester Harijanti Kuntjara
• (94-013) Julia Eka Rini

Subject
1. SEMIOTICS
2. WRITTEN COMMUNICATION
3. ADVERTISING (LINGUISTICS)
4. DISCOURSE ANALYSIS

Category
s1 - Skripsi/Undergraduate Thesis (Program Studi Sastra Inggris S-1)

Rights
Undergraduate Thesis No. 02011743/ING/2008; Lilianti Angir (11402010)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

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