The Application of marketing mix to analyze customer satisfaction in business-to-business environment in PT. Japfa Comfeed Indonesia Tbk [permalink]

The research uses the customer satisfaction as the fundamental topic to
analyze the model of marketing mix especially Product, Price, Place, and Promotion
to identify Customer Satisfaction in feed mill industry especially PT. Japfa Comfeed
Indonesia Tbk , known as JCI. The result will identify which factors of the marketing
mix is the most influential factor to influence satisfaction. The research method used
is using multiple regression analysis to predict the values of customer satisfaction
from marketing mix variables. The data is gathered from distributing the
questionnaires based on stratified random sampling method. The result shows that
there are only two variables of marketing mix, which are variable of price and place,
able to classify the level of customer satisfaction in feed mill industry especially in
JCI.

Author
• (34404056) JONATHAN TIONO
• (34404036) ROCKY HARTANTO TANUDJAJA

Contributor
• (98-037) Ricky
• (98-038) Filicia Chandra

Publisher
Universitas Kristen Petra

Year : 2008

Subject
1. CONSUMER SATISFACTION

Keyword
customer satisfaction, marketing mix, b2b marketing, multiple regression analysis

Category
s1 - Skripsi/Undergraduate Thesis (International Business Management)

Language
English

Rights
Final Research Report No. 00010144/MAN/2008; Rocky Hartono Tanudjaja (34404036), Jonathan Thiono (34404056)
The resource(s) is/are owned by the Creator/Contributor.Reproduction & distribution for non-commercial purposes is permitted provided that the credit for the Creator/Contributor and the source are explicitly stated,and no alteration are made

FILE(s)

1. jiunkpe-ns-s1-2008-34404036-10325-marketing_mix-cover.pdf (0 kB) - [permalink]

2. jiunkpe-ns-s1-2008-34404036-10325-marketing_mix-abstract_toc.pdf (133.55 kB) - [permalink]