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The impact of marketing mix 4Ps and consumer behavior toward purchase decision of Adidas products
Digital Theses
Creator(s)
HARIADI RUSLI / 34414076
CLARA ANG / 34414025
Contributor(s)
Tessa Vanina Soetanto / 98-058
as Advisor 1
Adelina Proboyo / 12-012
as Examination Committee 1
Publisher
Universitas Kristen Petra
Source
Undergradute Thesis No. 34010324/MAN/2018; Clara Ang (344114025), Hariadi Rusli (344114076)
The effect of the marketing mix's 7Ps towards customer loyalty in the insurance industry in Surabaya: a case of AIA
Digital Theses
Creator(s)
IAN ADAM NJATAWIDJAJA / 34414052
Contributor(s)
Ricky Wang / 98-037
as Advisor 1
Adelina Proboyo / 12-012
as Examination Committee 1
Publisher
Universitas Kristen Petra
Source
Skripsi No. 34010333/MAN/2018; Ian Adam Njatawidjaja (34414052)
The impact of service quality towards purchase intention of GO-RIDE
Digital Theses
Creator(s)
SAMUEL SURYADINATA HOSEA / 34414006
ALAMSYAH SUHANTO / 34414061
Contributor(s)
Lianto, S.E., MFM. / 03-020
as Advisor 1
Adelina Proboyo / 12-012
as Examination Committee 1
Publisher
Universitas Kristen Petra
Source
Skripsi No. 34010328/MAN/2018; Samuel Suryadinata Hosea (34414006), Alamasyah Suhanto (34414061)
The factors affecting online repurchase intention in the case of Zalora
Digital Theses
Creator(s)
FORTUNA SHANARDA WICAKSONO / 34414002
HANS KRISTIAN DARSONO / 34414007
Contributor(s)
Adelina Proboyo / 12-012
as Advisor 1
Ricky Wang / 98-037
as Examination Committee 1
Publisher
Universitas Kristen Petra
Source
Skripsi No. 34010326/MAN/2018; Fortuna Shanarda Wicaksono (34414002), Hans Kristian Darsono (34414007)
The impact of the elements of eWOM in influencing Android smartphone purchase intention in Indonesia
Digital Theses
Creator(s)
FREDERICK CHRISTIANTO / 34413046
Contributor(s)
Ricky Wang / 98-037
as Advisor 1
Adelina Proboyo / 12-012
as Examination Committee 1
Publisher
Universitas Kristen Petra
Source
Skripsi No. 34010289/MAN/2017; Frederick Christianto (34413046)
Instagram endorsement: understanding its impact towards consumer purchase intention in fashion industry
Digital Theses
Creator(s)
STACEY KATHLEEN HARTANTO / 34412028
THEO CAVIN YUDIANTO / 34412070
Contributor(s)
Adelina Proboyo / 12-012
as Advisor 1
Tessa Vanina Soetanto / 98-058
as Examination Committee 1
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis No. 34010239/MAN/2016; Stacey Kathleen Hartanto (34412028), Theo Cavin Yudianto (34412070)
The Impact of advertising spending towards profitability and firm value in Indonesia banking industry
Digital Theses
Creator(s)
MICHAEL RICHARDO HARTONO / 34412067
Contributor(s)
Adelina Proboyo / 12-012
as Advisor 1
Ricky Wang / 98-037
as Examination Committee 1
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis No. 34010254/MAN/2016; Michael Richardo Hartono (34412067)
The impact of financial bond, social bond, and structural bond toward customer loyalty with customer satisfaction as intervening variable: a study of Bank Central asia's (BCA) customers in Surabaya
Digital Theses
Creator(s)
AGNES JULIANTO / 34412004
Contributor(s)
Adelina Proboyo / 12-012
as Advisor 1
Ricky Wang / 98-037
as Examination Committee 1
Publisher
Universitas Kristen Petra
Source
Undergrauate Thesis No. 34010245/MAN/2016; Agnes Julianto (34412004)
The Impact of service marketing-mix elements toward customer-based brand equity dimensions: case of Lion Air
Digital Theses
Creator(s)
JEMMY WIJAYA SHALIM / 34412040
Contributor(s)
Adelina Proboyo / 12-012
as Advisor 1
Tessa Vanina Soetanto / 98-058
as Examination Committee 1
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis No. 34010262/MAN/2016; Jemmy Wijaya Shalim (34412040)
The Impact of celebrity endorser's perceived credibility dimensions towards purchase intention: a case of Oppo F3 plus with Raisa Andriana
Digital Theses
Creator(s)
HANS KRISTANTO DANUATMADJA / 34413011
VINCENT FEBRIANTO / 34413038
Contributor(s)
Adelina Proboyo / 12-012
as Advisor 1
Tessa Vanina Soetanto / 98-058
as Examination Committee 1
Publisher
Universitas Kristen Petra
Source
Undergraduate Thesis No. 34010301/MAN/2017; Hans Kristanto Danuatmadja (34413011), Vincent Febrianto (34413038)
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