Research methods for business students 7th ed.
Author(s)Saunders, Mark
Additional Author(s)
  • Lewis, Philip
  • Thornhill, Adrian
PublisherHarlow, England: Pearson Education, 2016
ISBN / ISSN9781292016627
Series
Subjects
  • MANAGEMENT-RESEARCH-METHODOLOGY
  • BUSINESS-RESEARCH-METHODOLOGY
  • BUSINESS-RESEARCH
  • BUSINESS--RESEARCH--DATA PROCESSING

Physical Dimension

Number of pagesxxv, 741 p.
Dimension27 cm.
Other desc.ill.

Abstract

This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management. Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.

Table of Content

Preface --
Contributors --
Publisher's acknowledgements --
Business and management research, reflective diaries and the purpose of this book --
Formulating and clarifying the research topic --
Critically reviewing the literature --
Understanding research philosophies and approaches to reasoning --
Formulating the research design --
Negotiating access and research ethics --
Selecting samples --
Using secondary data --
Collecting primary data through observation --
Collecting primary data using semi-structured, in-depth and group interviews --
Collecting primary data using questionnaires --
Analysing quantitative data --
Analysing qualitative data --
Writing and presenting your project report --
Bibliography --
Appendices --
Glossary --
Index.

Exemplars

Accesssion No.Call NumberLocationStatus
01790/17Res 650.072 Sau R Library - 8th FloorAvailable
00268/17 650.072 Sau R Library - 5th Floor / 1smtChecked Out (return date : 20-DEC-2017)