Research methods for business : a skill building approach 7th ed.
Author(s)Sekaran, Uma
Additional Author(s)
  • Bougie, Roger
PublisherChichester, West Sussex, UK: John Wiley & Sons , 2013
ISBN / ISSN9781119165552
Series
Subjects
  • BUSINESS-RESEARCH-METHODOLOGY
  • BUSINESS-RESEARCH

Physical Dimension

Number of pagesxxiii, 420 p.
Dimension24 cm.
Other desc.ill.

Abstract

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.

Table of Content

Introduction to research --
The scientific approach and alternative approaches to investigation --
Defining and refining the problem --
The critical literature review --
Theoretical framework and hypothesis development --
Elements in research design --
Interviews --
Data collection methods : observation --
Administering questionnaires --
Experimental designs --
Measurement variables : operational definition --
Measurement : scaling, reliability and validity --
Sampling --
Quantitative data analysis --
Quantitative data analysis : hypothesis testing --
Qualitative data analysis --
The research report.

Exemplars

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